HOG HARLEY-DAVIDSON, INC.

NYSE Motorcycles, Bicycles & Parts WI CIK: 0000793952
AI RATING
SELL
72% Confidence

Investment Thesis

Despite strong 24.1% revenue growth, Harley-Davidson exhibits severe operational distress with negative operating cash flow (-$228M) and negative free cash flow (-$259.8M), indicating the business is burning cash despite positive accounting earnings. Profitability is critically thin (2.0-2.1% margins) with abysmal returns on capital (ROE 0.8%, ROA 0.3%), and EPS is declining despite revenue expansion, signaling fundamental business deterioration.

Strengths

  • + Strong top-line revenue growth of 24.1% year-over-year
  • + Solid liquidity position with $1.8B cash and 1.91x current ratio
  • + Moderate leverage (0.53x debt-to-equity) provides financial flexibility

Risks

  • ! Negative operating cash flow of -$228M despite positive net income indicates quality of earnings concern
  • ! Negative free cash flow of -$259.8M unsustainable long-term without cash depletion
  • ! Critically poor returns on capital (ROE 0.8%, ROA 0.3%) suggest capital inefficiency
  • ! Razor-thin operating and net margins (2.0-2.1%) vulnerable to any revenue disruption
  • ! EPS declining 19.2% YoY despite revenue growth indicates dilution and operational leverage breakdown

Key Metrics to Watch

Financial Metrics

Revenue
1.2B
Net Income
24.8M
EPS (Diluted)
$0.22
Free Cash Flow
-259.8M
Total Assets
7.2B
Cash
1.8B

Profitability Ratios

Gross Margin 105.3%
Operating Margin 2.0%
Net Margin 2.1%
ROE 0.8%
ROA 0.3%
FCF Margin -22.2%

Balance Sheet & Liquidity

Current Ratio
1.91x
Quick Ratio
1.66x
Debt/Equity
0.53x
Debt/Assets
0.0%
Interest Coverage
3.06x
Long-term Debt
1.6B
Disclaimer: This analysis is generated by AI based on publicly available SEC EDGAR filings. It does not include stock price data and should not be considered financial advice. All fundamental data is sourced from SEC public domain filings. Always conduct your own research before making investment decisions.
Data Source: SEC EDGAR | Analysis Date: 2026-05-07T09:14:16.725204 | Data as of: 2026-03-31 | Powered by Claude AI